The latest report from Ambient Insight about mobile learning is out, and it comes up with some pretty surprising figures. It indicates that the worldwide market for mobile learning will probably grow from USD 3.2 billion (2010) to about USD 9.1 billion by 2015. That means a healthy CAGR of approximately 22.7%. The report analyzes trends and current expenditure across varied markets.
Mobile technology, having seeped into popular culture, is now finding widespread acceptance as a training and learning device in the workplace as well. If not already adopted, mobile learning is now certainly featuring in most strategy discussions within L&D teams in large and small enterprises.
Even though some large organizations have started using mobile technology to empower their workforce, for most others the question still remains – how do we actually use it in the workplace? Training departments are unsure how to design, develop and implement a successful mLearning strategy that works for their organizations.
We’ve been serving the Australian market for more than four years now. It’s not a large market for us but one that has been growing consistently. I just returned from a two week-long business visit to Australia this Sunday, not my first visit to the country but definitely the one where I sensed that the local eLearning industry is gaining momentum. A little googling and I discovered this report from The Canadian Trade Service, claiming the y-o-y growth rates in Australian elearning market to be around 27.3% between 2004 & 2009 and 12.8% for next 5 years. This blog claims that analysts predict Australia is likely to become the 2nd biggest market for eLearning after the USA.
Digital devices are reshaping our lives and how. These devices, with their immense potential to enhance learning, are on the cusp of something profound; be it in the classrooms or the boardrooms. More on this below. Also, learn about some interesting tidbits on blended learning and content authoring.
Find all this and more in our Weekly Digest – a collection of top 12 links from the week gone by, each accompanied by a quick brief.
While doing some research, I came across this interesting article ‘Can India lead the mobile-internet revolution?’ (registration required) that McKinsey published in February of this year.
The mLearning flavor spills over into this week too as we scour the web for the best in mobile everything.
We recently concluded a great show at mLearnCon 2011. You can read our first impressions of what we saw and heard at the exposition in Abhijit Kadle’s blog post. Also, get a sneak peek into the event’s backchannel right here.
It’s no secret that effective learning cannot be achieved without a robust strategy. If this remains true for eLearning, why shouldn’t you have a strategy for mLearning too?
This takes on a post I wrote several weeks ago, that spoke about four themes that will (and not five) predominate learning in the future. As we prepare to iterate development of Upside2Go, we will need to start figuring out what sort of features our users (learners, managers, administrators) would really like from a mobile LMS. While our current system offers some cool features, we must look further into the future. This is where the rubber meets the road, by dreaming up features we invent the mLearning systems future right here. Taking the trends I’ve mentioned before, and the huge increase in persistent internet connection personal computing devices, I feel there need likely be three key themes around which the features would coalesce. (this discounts our current feature set)
Made it back from mLearnCon 2011 in San Jose in one piece, after a cooped-up 24 hours on a sardine can of a plane.
It was interesting to be at the event as an exhibitor, interacting with visitors to our stall and observing other products and technology at work with the other exhibitors.
Some trends seemed clear, while the direction in which mobile instructional technology is heading isn’t quite certain yet. The diversity in solutions and the ways organizations are leveraging them make for many forks in the road.
Mobile Learning has been on our minds and for all the right reasons. Today, mLearnCon 2011 opens it doors to hundreds of visitors from in and around the US. And we are one of the 30 exhibitors showcasing our entire range of innovative Mobile Learning Solutions at booth number 316.
Also on display would be our newly launched revolutionary platform for Mobile Learning – Upside2Go. We would be delivering a Master Class session based on this new platform titled ‘Mobile Learning and Performance Support with Upside2Go’, scheduled at 12.45 PM on 21st June. If you still haven’t gotten your free expo pass, we urge you to do it right now. See you there.
In an earlier blog post, Abhijit Kadle had written about a gradual but complete shift to mobile based devices for a whole host of activities, learning being just one of them. Today I came across a news article which strengthened that belief even further.
It’s been a trying time of the year; erratic schedules, vacations and finding time to introspect has meant I’ve not blogged over the last month or so. As I get back on track, it’s time to start blogging in earnest again. We’ve gone from attending eLearning conferences to mLearning conferences; it’s just around the corner from mLearnCon 2011. As mobile computing becomes mainstream, it is worth thinking about the nature of learning in the future. As technology permeates our daily lives and goes on to become an essential part of it, the impact promises to be far-reaching.
