Senior Content Writer

Posted 1 month ago

Qualification:

Post Graduate Degree in Marketing, English, Mass Communications, Journalism or related field

 

Experience:

5 Years (eLearning will be preferred)

 

Skills:

  • 5+ years of work experience as a content writer or copywriter with at least 3 years in the eLearning domain. Instructional Designers with 5+ years of experience in the eLearning domain and now looking to make a switch to marketing are also encouraged to apply.
  • Excellent writing and editing skills in English.
  • Ability to conduct thorough research on industry-related topics.
  • Ability to communicate and collaborate effectively.
  • Ability to consistently meet deadlines.
  • Familiarity with web publications and Content Management Systems (e.g. WordPress) would be a plus.
  • Basic knowledge of digital marketing tactics, including SEO, email marketing and web analytics would be a plus.

 

Roles and Responsibilities:

  • Create content marketing campaigns to build thought leadership, boost brand awareness, and drive conversions.
  • Regularly produce high-quality blogs, eBooks, web copies, press releases, email marketing messages, social media posts, case studies, white papers, and ad copies.
  • Build and maintain editorial calendar and written guidelines.
  • Use SEO best practices to drive traffic to our content.
  • Edit content produced by other members of the team.
  • Interact with other marketing executives and graphic designers to create and review all content, illustrations and to ensure consistent messaging.
  • Collaborate with other departments to work on different content ideas and conceptualize the messaging for different campaigns.
  • Analyze content marketing metrics regularly and make changes as needed.

 

To apply for this position, mail your details to careers@upsidelearning.com with the Job Code mentioned in the subject line.

Job Features

Job CodeSCW
Position1

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