Qualification:

Post Graduate Degree in Marketing, English, Mass Communications, Journalism or related field

Experience:

5 Years (eLearning will be preferred)

Skills:

• 5+ years of work experience as a content writer or copywriter with at least 3 years in the eLearning domain. Instructional Designers with 5+ years of experience in the eLearning domain and now looking to make a switch to marketing are also encouraged to apply.
• Excellent writing and editing skills in English.
• Ability to conduct thorough research on industry-related topics.
• Ability to communicate and collaborate effectively.
• Ability to consistently meet deadlines.
• Familiarity with web publications and Content Management Systems (e.g. WordPress) would be a plus.
• Basic knowledge of digital marketing tactics, including SEO, email marketing and web analytics would be a plus.

Roles and Responsibilities:

• Create content marketing campaigns to build thought leadership, boost brand awareness, and drive conversions.
• Regularly produce high-quality blogs, eBooks, web copies, press releases, email marketing messages, social media posts, case studies, white papers, and ad copies.
• Build and maintain editorial calendar and written guidelines.
• Use SEO best practices to drive traffic to our content.
• Edit content produced by other members of the team.
• Interact with other marketing executives and graphic designers to create and review all content, illustrations and to ensure consistent messaging.
• Collaborate with other departments to work on different content ideas and conceptualize the messaging for different campaigns.
• Analyze content marketing metrics regularly and make changes as needed.

To apply for this position, mail your details to careers@upsidelearning.com with the Job Code mentioned in the subject line.