Press-Release

Upside Learning announces expansion into ME markets – Partners with Image Systems, Saudi Arabia.

March 2010

Image Systems (ISE), the technology division of Al Bassam Corporation, has over 18 years of experience in providing knowledge solutions to its wide range of clients in Oil and Gas, Utility, Telecom, Government and Banking sectors. ISE helps its customers create cost-effective and engaging employee development programs tailored to their specific business challenges. Image System’s partnership with Upside Learning will help ISE go beyond the realms of traditional eLearning and offer its customers innovative solutions like Mobile Learning, Blended Learning and effective Custom eLearning solutions.

Our affiliations are with the world’s leading providers of technology and content who deliver the best in breed solutions and services for Training and Education. Partnering with Upside Learning has strengthened our commitment – to address organisation’ unique educational and cultural challenges that require fully customised eLearning solutions that are fast, affordable and effective – even further.

Jamil AhmedGeneral Manager
Image Systems

Image Systems and Upside Learning will work together to generate new business from the market and Upside Learning would be working on the projects from its India office. On-site placement of experienced eLearning development staff to manage the development cycle will be an option that Saudi Arabian clients can now benefit through this partnership. The ISE - Upside synergy brings the best of local business support and offshore development advantage to the clients in the region. The focus would be on industries like Oil and Gas, Refinery, Telecom, Utility, Banking, Defense, Education and the Government sector.

After great success in the US, UK, Australia & India, this marks Upside Learning’s entry into the Middle East market. The company’s entry in the region is backed by the high growth of eLearning in the Middle East, which has been projected to grow at a compound average growth rate of 33 per cent over the next five years.

“We are certain that our partnership with Image Systems will provide exhilarating new opportunities for both the companies. We are excited to enter Middle East with Image Systems and will continue to pursue our strategy of expanding our reach to key potential areas with a view to serving the global community.” says Amit Garg, Director of Content Solutions at Upside Learning.