The visual medium in
all its glory
An on-the-go
solution for
the modern
workforce
Every video tells a story. Thereโs something about the perfect blend of audio-visual elements that speaks volumes. And even without talking heads, a simple message communicated through impactful moving images and subtle transitions does the trick.
Weโre here to help you figure out just how you can use this medium to tell your story. Want to quickly communicate product info? Or share a critical leadership message?
For an employee base thatโs on the field, between meetings, or on commute, a dedicated training time and space can seem like a challenge. For exactly such situations and more, thereโs video and animationโa great opportunity to bring your companyโs message to life through rich media and clever use of sound, all directly to your employeesโ phones.
Beyond just show-and-tell
Live video footage with real people or rich media in the form of custom 2D or 3D illustrations-our talented team can help you bring your vision to life. We think of three factors to help produce carefully crafted videos:
The Outcome
Why would employees need to see the video? Is it to know about a new policy or learn how to use new software? We help you drill down to the single key message the video is trying to convey.
The Core
Once we have the focus in order, itโs about taking a step back and seeing what content the video will featureโpeople having conversations? Your businessโ brand story? Or a software simulation? The contents help us move closer to visualizing the final outcome and recommend the best visual style for impact.
The Expression
Even with the core in place, the language the video speaks makes all the differenceโand not just the language the words used, itโs the story the visuals convey. We focus on the way the video is perceived in its entirety and make sure itโs built for engagement. If you donโt already have a script, our experienced team will help you write that story together, making sure your message is treated with care.
Over the years, weโve had the opportunity to work on live-action videos, 2D/3D animated videos, and interactive videos. As a medium, theyโre versatile; they can be made vibrant and can be very effective if done right. From product training to compliance training to simply endorsing your training initiativesโvideos and animations are your reliable go-to.
Solution
Spotlight
The Challenge
An intervention to nudge 80,000+ employees to work around their innate unconscious biases against certain people or behaviors in an effort to avoid negative outcomes and situations.
Our Solution
An animation video-based course featuring a custom-illustrated character to nullify any biases of the employees.
Benefits of the Solution
Custom animated illustrations create a clean and familiar environment for the learners in each video.
A learning experience that presented an opportunity to be aware of and address unconscious biases through deliberate design that focused on the main objective
Carefully scripted narration to ensure it would be receptive to everyone in the target audience, without sounding judgmental.
