Ambient Insight has last month released a report on how the global market for self-paced eLearning products and services will grow through till 2014. It estimates the market had reached US $ 27.1 billion in 2009. The demand is growing at a 5 year compound annual growth rate of 12.8% and will take the world market to US $ 49.6 billion by 2014.
Key highlights (as shared in the executive summary are):
- North America will continue to be the biggest market
- By 2014 Asia (which includes Australia and New Zealand in this report) would overtake Western Europe to become the second largest market after North America. The compound annual growth rate in Asia is a very healthy 33.5%
- East Europe is second fastest in growth terms at 23.0%. Vibrant outsourcing hubs have come up in countries such as Belarus and the Ukraine.
- There is resistance in regional markets to content that has been translated but not localized. This is creating demand for local content in each region.
- There’s virtually no self-paced eLearning being used in primary and secondary education in Japan, proving that it is a ‘myth’ to assume technologically advanced regions are more likely to adopt self-paced eLearning. In contrast 100% of primary and secondary schools in Korea and Singapore offer some type of online education.
- Adoption of self-paced eLearning is now wide spread across buying segments. North America where corporate are still the top buyers, will see academic buyers emerge as top buyers in next five years
- New tool and learning platform suppliers are entering the market at a steady rate in each region even in more mature markets like North America.
Growth Rates by Region (Source: Ambient Insight)
You can download the executive summary here.
March 17th, 2010 at 3:19 am
Some really interesting statistics here. Until I read this I had assumed that the uptake of this type of elearning was likely to be similar in countries like (South?) Korea and Japan. I’ll have to see if I can get a look at the full report to find out if there is any discussion of the reasons for this.
March 17th, 2010 at 5:06 pm
[...] Global Self-Paced eLearning Market Forecasts [...]
April 26th, 2010 at 3:27 pm
Can someone give me details of a company that can
provide mobile learning applications, using low cost
handsets connected to 2G or Edge network.
Solution is for the educational system in Africa that
cannot afford I phones or Blackberry devices and data plans.
We have located a supplier of handsets under 100 usd per device.
We will like to work with a company that either has a
mobile learning solution that is device independent or can work
with us to develop a solution for the nucleus OS platform.
April 1st, 2011 at 6:31 pm
Seems to be some problems with your numbers in the first part of this post. You put the US market at $27.1 billion for 2009 and then say with a compound growth rate of 12.8% the WORLD market will be $49.6 billion in five years. When I take just the US market, compounded as you said, I get $49.5 billion. So, do you care to redo your math, or is it in the full report?
Thanks for your story!