I ran into this interesting infographic this morning about Augmented Reality marketing today. While it’s not completely relevant to eLearning or learning in general, it’s interesting to see that AR is making rapid strides in marketing. Also, the figures seem to suggest that while it’s gimmicky, it improves engagement and gets individuals to spend more time on those website that use AR.

Today, Upside Learning is thrilled to announce that we are augmenting reality in Pune, with a layer that’ll let you find significant landmarks in and around the city. If you have an iPhone or Android Phone and have the augmented reality browser Layar installed you can access this layer now.

We’ve been experimenting with Augmented Reality and Virtuality, we posted about that earlier here. We found Layar really interesting and wanted to develop a layer just to see how it works and to understand what the user experience is like.

We first posted about Augmented Reality way back in April 2009. Since then, we’ve been extremely excited by its potential in workplace learning and recently our innovation team has been trying out various SDKs/classes. AR applications around the world are being developed using FLARToolKit, LAYAR, UNIFEYE, D-fusion platform etc. So far, we’ve implemented FLARToolKit and LAYAR in AR application development at Upside.

It gives us immense pleasure to share our first real sample in AR Street Racing.